International multimedia news provider Reuters and English business news television channel BTVi have joined hands to bring financially and business news from across the globe to Indian viewers. BTVi was earlier called Bloomberg TV under the joint venture that Reliance ADAG had with Bloomberg which dissolved in March this year.
The latest partnership comes after the recent tie-up between BTVi and Thomson Reuters Financial Services for global market data and news feeds through the latters’ Eikon service providing access to real-time market data, news, fundamental data, analytics and trading developments.
Under the partnership, BTVi will have access to Reuter’s TV studios in key financial centres across the globe. The partnership will offer Indian viewers coverage of all global business and political news, regular global round-ups as well as extended exclusive features programming.
“Reuters News Agency is the world’s largest news provider. BTVi will leverage our global strength to bring global and financial news to their ever-growing audience on a daily basis from our studios around the world and support their coverage of key global events” said Munira Ibrahim, Reuters SVP for Sales and Content Solutions.
Commenting on the partnership, Monica Tata, COO, BTVi said “Our country is one of the fastest growing economies in the world with large and growing business audience. And together with Reuters, we are confident of strengthening our leadership position further by delivering more value to our increasingly sophisticated business audience through great business news content on a real-time basis.”
“As the consumption of information changes rapidly, BTVi is expanding into the digital universe to reach even larger audiences through path-breaking formats of news gathering. After many years of bringing Indian viewers content on business, the stock markets, and the economy, BTVi is ushering in new content offerings for the business news space in India. Over the years, the Indian news ecosystem has evolved significantly and the new consumer wants an intelligent take on developments, delivered in the most intuitive yet dynamic form,” said Siddharth Zarabi, Executive Editor, BTVi.
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Source: Business-Standard
