MUMBAI: Amagi Media Labs, the Indian targeted-TV advertisement solutions firm, has entered into a partnership agreement with television viewership monitoring agency, BARC India, to monitor geo –targeted ad campaigns of brands across TV channels.
With the deal in place, TV networks offering a geo-targeted split of its national channels, including their national and regional feeds, will be monitored on a separate basis and will be listed across BARC India’s interfaces. This will help advertisers evaluate their national geo-targeted ad campaigns on BARC India’s software. Amagi said it will increase the credibility of the concept of geo-targeting advertising.
“Our partnership with the BARC India is a proof of the increasing ad spends of brands geo-targeting on TV. As competition becomes local, be it large brands or small regional brands all of them need to target specific region as their product has specific regional promotional needs. This will help marketers measure the ROI of their targeted TV campaigns and fine-tune their media strategies,” said Baskar Subramanian, Co-founder, Amagi Media Labs.
He added that this will be a great tool for Amagi’s future customers to understand the large and varied audiences they can cater to using its patented geo-targeting technology.
BARC India’s association with Amagi will also provide transparency on geo-targeted advertising data.
“As more and more companies opt for geo –targeted advertising, the importance of this data is only growing. This partnership is an essential tool in providing the industry with data that will help them plan their campaigns with deeper insights,” said Partho Dasgupta, Chief Executive Officer, BARC India.
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Source: Economic Times
