To cater demand for organic products in the US, UK, Canada and other overseas markets, Punjab Agri Export Corporation Ltd. (PAGREXCO) has tied up with e-commerce marketplace TrendyBharat to sell organic wheat, maize, pulses, and basmati. The tie-up will facilitate e-commerce enablement, digital cataloging, payment processing, global distribution support, marketing support and training & development for selling organic products produced in the state.
“We are looking at the demand from Indian Diaspora spread overseas and within the country,” managing director PAGREXCO, K S Pannu told ET. He said that the Corporation has set up specialized processing and value chain to produce and market organic agricultural products including organic certified flour mill, specialized storage equipment imported from Philippines, packaging and retail outlets named organic huts.
The Corporation has also set up two labs accredited by National Accreditation Board for Testing and Calibration Laboratories (NABL) that are equipped to detect over 144 pesticides residue.
Punjab Agro Industries Corporation, jointly promoted by Punjab Agro Industries Corporation Limited and Punjab Mandi Board, has mandate to promote organic commodities and has already facilitated the certification of around 1500 farmers through globally renowned organic certification firm SGS India. The Corporation’s organic initiative took off in 2015 with an objective to promote & assist export and distant marketing of agriculture produce from the state. The current offerings include organic wheat flour, two varieties of organic basmati rice, organic maize flour, organic wheat dalia and organic maize dalia.
“We are eager to cater to rising demand for home-grown, pure and natural produce and so far the feedback is positive from the overseas market,” says founder & CEO, Trendybharat.com, Varinder Singh Jawanda told ET. He said that the organic farming practices recommended by the National Organic Standards of NPOP (National Programme of Organic Production) and NOP (National Organic Production) are acceptable for exports in almost all countries,” he added.
