Leading international creative events company FilmMaster Events (FME), a part of the Italian Entertainment Network (IEN), is set to enter India to tap into the growing events market.
FME has formed a 50:50 joint venture with Noida-based events management firm E Factor Entertainment, which will explore opportunities in the event space, with a focus on sports-related properties like the opening and closing ceremonies of the Indian Premier League (IPL), and other leagues as well as tourism-related events. FME specialises in creative content production, live content, and entertainment, catering to corporate clients, public institutions, organising committees, sports federations, and private clients.
“We have been producing large scale global sporting events like Rio Olympics, UEFA Final Championship, Euro 2016, etc. We are a global company and we want to expand into the market with big potential,“ Andrea Francisi, COO at FilmMaster Events told ET.
According to Francisi, India is a market where FME sees good potential. “Indian events market is growing very fast and we have found the right partner to enter the market,“ he said.
The collaboration between FME and E-Factor will bring high-end technological know-how to the Indian market to execute events. Together, the agencies aim to deliver specialised content IPs for the sports industry, travel and tourism and hospitality industry at large.
“The last 3-4 years have been very interesting for the Indian sports-event space. With so many leagues and government owned authorities paying attention to organise large scale events, we see a huge opportunity in the space,“ said Samit Garg, CEO at E Factor Entertainment.
