SAP buys experience management firm Qualtrics for $8 billion

Industry:    2018-11-12

SAP SE, the German business software group, said on Sunday it was buying Qualtrics International Inc., a company that specialises in experience management, for $8 billion in cash in an agreed deal.

SAP said in a statement it would acquire all of the outstanding shares in Seattle-based Qualtrics and had secured €7 billion ($7.9 billion) in financing to cover the purchase price and acquisition-related costs.

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