ITC LtdNSE 0.42 % on Tuesday announced that it has entered into an arrangement with the Bamboo Research and Training Centre (BRTC) in Maharashtra for the supply of agarbattis (incense sticks) marketed under its Mangaldeep brand. This is part of ITC’s safety matches and agarbatti business unit.
As part of the agreement, BRTC will exclusively manufacture and package incense sticks as per ITC’s specifications, while ITC will facilitate and assist BRTC to achieve best in class manufacturing.
The agreement is valid initially for four months and will cover the complete production cycle up to the packaging and storage of the finished incense sticks. BRTC is an autonomous organisation formed by Maharashtra Forest Department.
Ravi Rayavaram, chief executive for the agarbatti and matches business at ITC said, in line with ITC’s triple bottom line philosophy, Mangaldeep agarbattis are manufactured by small scale and cottage units providing livelihood opportunities for thousands of people.
“This agreement with BRTC is yet another meaningful step in that direction and aims to enhance the competitiveness of the small-scale and cottage units through our complementary R&D-based product development and strengths in trade marketing and distribution,” he said.
