Video advertising company Taptica International is in talks over a takeover of rival RhythmOne in a potential 260 million pound ($342 million) all-share deal that could be announced as early as this week, Sky News reported on Tuesday.
Taptica shareholders would hold a slightly larger stake in the combined company, Sky News reported.
The merged London-listed duo will operate under the Taptica name and be run by Ofer Druker, currently head of Taptica’s U.S. division, a source told Sky News.
Taptica and RhythmOne did not immediately respond to requests for comment.
Source: Reuters.com