News and local language content discovery application Dailyhunt Thursday announced acquisition of hyperlocal content platform Local Play for an undisclosed sum.
Bengaluru-based Dailyhunt said the acquisition underscores its aggressive strategy of attracting new users, residing in tier I, III and IV Indian cities and towns, who are always hungry to stay updated on all the latest hyperlocal happenings.
Hyperlocal content is consumed by people that are located within a well-defined area, generally on the scale of a street, neighbourhood, community or city.
“We saw the need of hyperlocal content is still largely untapped despite the presence of a host of traditional and new age content platforms in India,” Dailyhunt Founder Virendra Gupta said.
“The latest acquisition of LocalPlay is a part of our strategic focus to penetrate the next billion users of Bharat and build deep sustainable moats around our business and will position us even better as the go-to destination for local language content in India,” he added.
Gupta said Dailyhunt will further scale up and produce five million pieces of hyperlocal content annually, available exclusively on Dailyhunt.
