Digital advertising platforms Taboola and Outbrain have entered into an agreement to merge, in order to provide enhanced advertising efficacy and reach marketers worldwide.
The merger is also aimed at “helping news organisations and other digital properties more effectively find growth”.
The combined company will have more than 2,000 employees across 23 offices, and will serve over 20,000 clients in more than 50 countries across North America, Latin America, Europe, Middle East and Asia-Pacific regions.
Source: Financial Express