Unified data platform for mid-size enterprises, Hevo Data, has raised $4 million in seed funding led by Sequoia Capital’s Surge and Chiratae Ventures as it looks to grow its base of customers in the US and other Western markets.
The San Francisco and Bengaluru-based company offers a solution to enterprises to unify data and derive insights from several sources such as CRM, advertising channels, marketing tech, financial system software, helping build a better understanding of customers.
Hevo Data largely focuses on online commerce, financial technology and healthcare sectors, which rely heavily on customer data to drive sales. The company’s co-founder Manish Jethani said the company builds tools that will allow every company to do what Amazon did with its razor-sharp customer focus.
“As data is often in silos, companies don’t really understand their own customers,” said Jethani. “We automatically combine data which is residing in different software systems with Machine Learning, and Artificial Intelligence make sense of that data to build a unified view of the customer.”
Source: Economic Times