NEW DELHI: In an indication of the growing preference for ecommerce, beverage maker Coca-Cola is testing its low-calorie brand Sprite Zero in India on ecommerce mobile app Grofers, two executives directly involved with the move said. This is the first time that Coca-Cola is testing a product on an ecommerce platform — it has always test-marketed new brands through select modern trade stores. Sprite Zero will be sold exclusively via Grofers for a fortnight —during this period, the hype .. Read more at: http://economictimes.indiatimes.com/articleshow/49886286.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
Source: Economic TimesCoca-Cola ties up with Grofers to test Sprite Zero
Industry: Food and beverage 2015-11-23
