Dabur India has completed the acquisition of 51% stake in Badshah Masala paving the way for FMCG major to enter the branded spices and seasoning market.
Badshah Masala is engaged in the business of manufacturing, marketing and export of ground spices, blended spices and seasonings. The acquisition is in line with the company’s strategic intent of entering into new adjacent categories in the food space, Dabur had said earlier.
“Consequent to the above transaction, Badshah Masala Private Limited has become a subsidiary of Dabur India Limited w.e.f. today i.e. 2nd January 2023,” Dabur said.
With this, Dabur has entered into branded spices and seasoning market in India, worth over Rs 25,000 crore. The balance 49% will be acquired after five years.
“Dabur will help drive the future growth potential of Badshah on a stronger trajectory. Our companies are a great fit. This transaction will enable us to accelerate our growth by adding our products to Dabur’s broad portfolio to meet the needs of consumers across geographies,” Badshah Masala Private Limited Managing Director Hemant Jhaveri said.
