Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, has acquired a majority stake in Australia’s ‘better-for-you’ beverage company Goodness Group Global Pty. Ltd. (GGG), marking a key expansion move for the company.
The acquisition signals RCPL’s entry into Australia’s fast-growing consumer goods market and underlines its focus on offering global-quality products at affordable prices.
As part of the strategic partnership, RCPL will support the expansion of Goodness Group’s flagship health-focused beverage brands, including Nexba and PACE—a hydration brand co-created with Australian cricket captain Pat Cummins—into new markets such as India. The deal also strengthens RCPL’s push to build a health-led beverages portfolio and reinforces its emergence as a global FMCG player from India.
The company has already forayed into key global markets like UAE, Qatar, Oman, Bahrain, Nepal and Sri Lanka. RCPL has a strong portfolio of healthy beverages like RasKik & Sun Crush juices, zero-sugar CSDs and herbal-natural beverage brand Shunya.
T. Krishnakumar, Director, Reliance Consumer Products Limited, said, “This strategic partnership is a bold step towards establishing RCPL as a global FMCG company from India. The addition of GGG’s health-focused consumer brands like Nexba and PACE will add strength to RCPL’s healthy beverages portfolio. With our strong supply chain and distribution capabilities, RCPL will ensure expansion of GGG’s brands across newer markets and wide availability in India. This move will further help RCPL meet its promise of making the global quality accessible to everyone.”
“We are thrilled that our brands and innovation have resonated so strongly and that our strategic partner RCPL recognizes the business opportunity for us all. This partnership will provide opportunity for the business to become the global leader in the ‘Better-For-You’ category,” said Troy Douglas, Founder, Goodness Group.
Recently, Reliance Industries said two of its major consumer-focused bets—quick commerce and fast-moving consumer goods (FMCG)—have begun generating profits, aided by the company’s scale in sourcing and a sharper focus on higher-margin categories.
The quick commerce business, which was launched in October 2024, is now making money on nearly every order and has turned contribution-margin positive. Meanwhile, the FMCG business, entered about three years ago, has achieved earnings before interest, taxes, depreciation and amortisation (Ebitda) positivity.
