Adidas sees strong interest for sale of Reebok

Industry:    2021-03-11

German sportswear maker Adidas AG sees strong interest in its underperforming Reebok brand, which it plans to sell or spin off, its finance chief said on Wednesday.

“We are going confidently into the process,” Harm Ohlmeyer told journalists.

Adidas said last month that it had decided to begin a formal process aimed at divesting Reebok. A banking source has said the business could be worth around 1 billion euros ($1.19 billion).

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