Bharti Airtel said it will help Spectacom deliver exclusive digital content through its platforms Airtel Xstream and Wynk Music. This deep digital distribution reach will allow Airtel customers, including the youth in small towns and villages, to make the fitness movement a part of the mainstream, it said.
Bharti Airtel said it has acquired a stake in digital content company Spectacom Global under the Airtel Start-up Accelerator Programme, a move which will help the telecom operator beef up its offerings in health and fitness training.
The telco is believed to have picked up a 10% stake in Spectacom Global, people aware of the matter told ET on condition of anonymity.
Bharti Airtel said it will help Spectacom deliver exclusive digital content through its platforms Airtel Xstream and Wynk Music. This deep digital distribution reach will allow Airtel customers, including the youth in small towns and villages, to make the fitness movement a part of the mainstream, it said.
The two companies did not disclose any financial details.
Spectacom produces digital content that allows people across languages, locations and fitness levels to connect with each other and explore innovative health and fitness training programmes. It is the second company to join the Airtel Start-up Accelerator Programme, which focuses on supporting growth of early-stage Indian startups.
The company was founded by Adnan Adeeb and Zeba Zaidi, creators of the highly popular Devils Circuit military-style obstacle races.
Source: Economic Times