Amazon is merging MX Player with miniTV to create a new ad-supported streaming platform branded as Amazon MX Player. This merger aims to offer a wide range of premium, free content to over 250 million users, making it one of India’s largest free streaming services.
Amazon recently acquired significant assets of MX Player, one of the country’s leading ad-supported OTT platforms.
Amazon MX Player will provide an extensive library of original series, popular films, and international dramas, including hits like Aashram, Dharavi Bank, Campus Diaries, and Yeh Meri Family, along with Korean, Mandarin, and Turkish shows dubbed in local languages.
The platform caters to a broad audience with content across various genres such as thrillers, dramas, romance, and coming-of-age stories. Viewers can access the service through mobile apps, the Amazon.in Shopping app, Prime Video, Fire TV, and connected TVs, ensuring a seamless entertainment experience.
“By combining MX Player’s vast reach with Amazon’s advanced advertising technology, we’re enabling brands across India to connect with a large, engaged audience,” said Girish Prabhu, Head of Amazon Advertising India. “This partnership allows advertisers, even outside of Amazon, to deliver targeted ads and measure their impact from brand awareness to conversion.”
Amazon is dedicated to continuing its investment in original programming and new seasons of popular shows, offering advertisers further opportunities to strengthen their connections with viewers.
“Both Amazon and MX Player are committed to delivering an exceptional customer experience and believe in the future of free entertainment,” said Karan Bedi, Head of Amazon MX Player.
“Joining forces with Amazon allows us to delight millions of viewers across India, providing high-quality entertainment and a superior streaming experience faster than we could have achieved alone, all while keeping the service free. This merger promises exciting opportunities for our viewers, advertisers, and content partners, expanding MX Player’s reach even further across the country.”
