Aurum Proptech formerly known as Majesco Ltd) has approved an investment of Rs 25 crore to acquire 49% stake in Integrow Asset Management, a financial services company that offers investment management and advisory services.
Listed entity Aurum’s investment will comprise of equity shares and optionally convertible debentures issued by Integrow.
“This investment is keystone towards our approach of building a 360-degree platform from asset management, customer experience to investment and financing in real estate in order to consistently bringing efficiency for all stakeholders,” said Ashish Deora, Founder and CEO of Aurum Ventures, the parent company of Aurum Proptech, which is building the integrated proptech ecosystem.
The investment is in line with Aurum PropTech’s strategy to bring digital transformation in the real estate sector by creating an integrated proptech ecosystem covering customer digital journey, property and asset management, development, investment and financing of assets.
“This investment would empower us with velocity to disrupt and exponentially grow technology-led Real Estate Asset Management business in India driven by cumulative power of strong ecosystem of technologies Aurum Proptech is investing across the value chain,” said Ramashrya Yadav, Founder & CEO of Integrow.
In July, Aurum Proptech had approved the acquisition of 51% stake in Pune-based software technology firm, K2V2 for a consideration of Rs 40 crore.
