BetterPlace acquires EzeDox in an all-cash deal

Industry:    2022-06-09

Full-stack tech platform for frontline workforce management, BetterPlace, has announced the acquisition of EzeDox, a no-code workflow builder platform, for an all cash amount.

Through this acquisition, BetterPlace has continued to consolidate its leadership position as the largest and the only full-stack tech player in the Indian frontline workforce management space, a $80-billion opportunity in India. EzeDox was last valued at $2 million in its seed stage round.

With EzeDox’s custom workflow builder capabilities, BetterPlace will be able to enable enterprises to automate and digitise its frontline workforce management processes from day 1 of commencing operations. This would enhance enterprises’ ability to scale across newer industries and enforce compliance norms in a much more efficient manner.

“With over 200 million frontline workers in the country today, we have the second largest employable population after China. However, most enterprises in India are still facing a multitude of challenges ranging from shortage of skilled manpower to effective ways of engaging with their workforce. With this acquisition, our integrated solution stack is strengthened further to manage the entire lifecycle of the workforce,” said Pravin Agarwala, co-founder and CEO at BetterPlace.

This is the company’s fourth acquisition in 10 months. It acquired gig-worker platform OkayGo in May 2022. Microlearning platform Oust Labs, workforce fulfillment platform Aasaanjobs and frontline jobs classified platform Waah Jobs were acquired in October 2021.

“We are delighted to join hands with BetterPlace in its shared vision of building a robust tech-first platform for enterprises to effectively manage the lifecycle of large frontline workforces. Our no-code workflow builder platform helps enterprises to improve cost-effectiveness through self and assisted on-boarding, custom distribution workflows, while solving for adherence to compliance norms,” said Veerendra Mishra and Vaibhav Jain, cofounders, EzeDox.

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