Brazil’s antitrust watchdog approves acquisition of Wickbold by Bimbo

Industry:    3 months ago

Brazil’s antitrust watchdog CADE unanimously approved on Wednesday the acquisition of local bakery group Wickbold by Mexico’s Bimbo, but imposed restrictions that include some asset divestitures.

CADE decided that Bimbo must sell the brands Ta Pronto, Wickbold and Nutrella. Additionally, the divestments must be overseen by an independent trustee to ensure that the assets remain competitive.

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