Britannia to scale up dairy business to take on ITC Amul

Industry: Food and beverage 2015-11-19

Food company BritanniaBSE 1.09 % Industries plans to scale up its dairy products business into a full-fledged unit, targeting a fivefold increase in sales, and relaunch the portfolio of Tiger biscuits to improve market share. The company intends to set up a standalone division for its fledgling milk product business to compete with newcomer ITCBSE 0.96 % and established rival Amul. The new division will be in addition to the existing dairy unit, which accounts for less than 5 per ce .. Read more at: http://economictimes.indiatimes.com/articleshow/49838876.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

Source: Economic Times

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