Package water company, CLEAR Premium Water, has announced that it has undertaken to acquire a majority stake in KELZAI Volcanic Water, known for its distinctive natural mineral water sourced from volcanic springs.
KELZAI Volcanic Water will be exclusively distributed and marketed by CLEAR Premium Water’s parent company, Energy Beverages. The acquisition marks a momentous milestone for CLEAR Premium Water as we look towards expanding our product portfolio,” the company said in a statement.
In recent years, the surge in fine dining and the emergence of niche culinary experiences have heightened the demand for natural mineral water. KELZAI is poised to seamlessly elevate the overall dining experience in these establishments, while also meeting the needs of a broader luxury audience in various settings such as cafes, restaurants, institutions, multiplexes, hotels, and more. The strategic alliance is set to captivate the market and reinforce CLEAR Premium Water’s position as a prominent player in the bottled water industry, it said.
“Our association with KELZAI Volcanic Water underscores our dedication to meeting the increasing demand for natural mineral water. With the strategic plant location, we aim to reach a broader audience, leveraging Clear’s expertise, extensive network, and KELZAI’s established brand identity. This alliance is set to transform KELZAI’s market presence, ensuring remarkable growth and establishing dominance in the luxury water segment. This partnership enhances our natural mineral water offerings, positioning us to deliver exceptional value and impeccable service to our customers,” Nayan Shah, Founder & CEO of CLEAR Premium Water, said.
KELZAI Volcanic Water is available in 200 ml, 500 ml, and 1 litre biodegradable PET bottles, as well as available in 300 ml, 500 ml, and 750 ml glass bottles.