NEW DELHI: Soda and juice maker Coca-Cola is working on an ambitious plan for the Indian market — an entry into the pure dairy segment, which will pit it against Amul, BritanniaBSE -0.96 % and Nestle. The maker of Thums Up cola and Minute Maid juice plans to introduce its global milk-based beverage brand Vio in India — without any carbonation. “This will be an entirely India innovation,” said an official aware of the development. “The rollout could happen as early as January next year ..
Source:Coca-Cola likely to enter pure dairy segment, to compete with Amul, Britannia and Nestle
Industry: FMCG 2015-11-30
