Emami Ltd is set to acquire full control of Axiom Ayurveda Pvt Ltd, marking a decisive push into the fast-growing health and wellness beverage segment. The Kolkata-headquartered company said it has signed a definitive agreement on April 1, 2026, to acquire the remaining 73.5% stake in Axiom, which sells aloe vera-based beverages under the “AloFrut” brand.
As part of the transaction, Emami has already acquired an additional 36.7% stake in the first tranche, taking its holding to 63.2%. The balance stake will be acquired in subsequent tranches, with the deal expected to close over the next three months, subject to regulatory approvals and customary conditions.
The total consideration for the acquisition will not exceed ₹200 crore, the company said, adding that the deal has been approved by its board.
The acquisition formally marks Emami’s entry into the beverage category, a space seeing increasing consumer shift toward healthier, functional drinks. Axiom’s portfolio includes aloe vera-based beverages under “AloFrut”, ayurvedic health juices sold as “Axiom Jeevan Ras”, and personal care offerings under “Mukti Gold”.
Its flagship AloFrut drinks combine aloe vera pulp with fruit blends and are positioned as a healthier alternative to conventional beverages, with a presence across general trade channels and government institutions.
“Our growth strategy is centered on building presence in emerging, high-opportunity categories that align with evolving consumer preferences, particularly in the health and wellness space. Our partnership with Axiom over the past two and half years has provided us with valuable insights and strengthened our conviction in this segment,” said Harsha Vardhan Agarwal, Vice Chairman and Managing Director of Emami Ltd.
“Axiom is a profitable and growing company, expected to achieve a topline of around Rs.180 crore in FY26. This aligns with our strategy of leveraging multiple growth levers, where strategic investments in newage, synergistic segments complement our core businesses to drive future growth,” he added.
Source: Economic Times