Hungama Play, a leading video-on-demand provider, today announced the addition of Telugu content from south’s entertainment conglomerates, Sun TV Network, and Maa TV.
With this acquisition and more in the pipeline, Hungama Play reiterated its focus on south Indian markets.
“While the four south Indian languages constitute 38 per cent of overall content consumption in India, Telugu is the third most consumed language on our app after Hindi and English respectively. Hence, our association with market giants, Sun TV Network, and Maa TV, and our partnership with South Indian International Movie Awards (SIIMA) further strengthens our resolve to deliver a unique experience to the Telugu speaking audience in their native language,” Siddhartha Roy, CEO of Hungama.com said.
Hungama Play has the largest Telugu catalog in the app ecosystem. Of the total content library on Hungama Play, 25 percent of the movies are Telugu titles making it the second largest collection after Hindi movies.
Hungama Music has also tied-up with SIIMA. SIIMA will be simulcast exclusively on Hungama Play. Subscribers will also be privy to behind the scenes action from the event.
Hungama Play aims to further expand the library by adding over 300 Telugu films from the Maa TVcatalog along with future releases and over 220 films from the Sun Network library across all 4 Southern languages, according to the Hungama chief.
Source: Business-Standard