Japanese advertising company Daiko Advertising has acquired a majority stake in New Delhi-based creative advertising firm From Here On Communications (FHO). Post acquisition, the company will be re-branded as Daiko FHO.
Gullu Sen and Rajesh Aggarwal, managing partners of FHO will continue to manage Daiko FHO in the same role. Hiroshi Ochiai, president, Daiko Advertising, said, “We found FHO to be the most compatible partner, as they have a lot of experience handling not only Japanese brands, but other big brands as well.”
Founded in 2011 by former Dentsu executives — Sen and Aggarwal — FHO has grown at a fast pace as an independent full service agency, specialising in brand strategy, above the line and digital advertising. Some of the clients include Yamaha, Tilda, Emaar, American Standard, Kenstar, MensXP, Reliance, Videocon, Escorts, ET Money, and Prince Pipes among others.
“We see this as a great opportunity to learn from each other, and explore new dimensions in communication,” Sen said.
Aggarwal added, “This will allow us to use international tools and learnings, to take Daiko FHO to the next level. We will now look at expanding into new markets.” Osaka-headquartered Daiko Advertising and FHO did not disclose the financial details of the deal.
