Kewal Kiran Clothing Limited, which has four menswear brands -Killer, Integriti, Lawman Pg3 & easies under its portfolio, has acquired 50% stake in Kraus Casuals Private Limited for Rs 166.51 crore.
With this, the company has entered into the women’s denim and casual wear category.
KCPL which currently operates under the brand Kraus jeans, is in the business of manufacturing, selling, designing and exporting women’s clothing primarily in women, teen and kids casual and denim bottom and top wear.
The business was earlier operating under a partnership firm Oriental Trading Company.
Kraus sells through 1,000 large format stores including Lifestyle, Pantaloons, Reliance, Shoppers Stop, Lulu and has a network of 8 exclusive brand outlets while KKCL has a network of 488 exclusive brand outlets.
“We have been trying to acquire a brand in women’s wear category and with today’s acquisition, we will expand in this category as well,” said Kewalchand Jain, Chairman & Managing Director, KKCL.
