Lafarge India begins its sale process this week after receiving approval from the Competition Commission of India. The French cement giant has appointed Arpwood Capital and Citi as investment bankers to sell the entire India operations, which has an annual production capacity of 11 million tonnes (mt). “Bankers will start to reach the potential buyers this week, following which bids are expected to start coming from the next week,” said a source. The business put on the block has generated wide interest from domestic and foreign entities. Among these are Piramal Enterprises, JSW Cement and CRH. So are global private equity investors KKR and Blackstone, say investment banking sources. “The deal is estimated to be valued around Rs 10,000 crore,” said an investment banker. This is the second attempt by the company to meet local anti-trust regulations, after its plan to sell its 5.15-mt cement capacity in Chhattisgarh and Jharkhand to Birla Corporation for Rs 5,000 crore ran into trouble. A sudden change in mining laws prohibited transfer of mining rights in case of an asset sale. This compelled the firm to sell its entire business which allows transfer of mining rights. Lafarge and Swiss cement giant Holcim announced a global merger in April 2014, to create the world’s largest firm in the segment. This raised eyebrows of anti-trust watchdogs in several countries. In this country, Holcim, through its control of Ambuja Cement and ACC, has 60 mt capacity. Lafarge has 11 mt in India, of which 7.8 mt (70 per cent) is in Chhattisgarh, Jharkhand and West Bengal. Holcim’s ACC and Ambuja have capacities of 6.1 mt and 4.6 mt, respectively, in the eastern region. A simple merger would have led to a capacity of 18.5 mt in the eastern states for Holcim-Lafarge, which would have been a little more than 40 per cent of the estimated 46 mt of total capacity in the region. This led to CCI scrutiny. In August 2015, Birla Corp had agreed to buy the proposed assets, along with brands Concreto and PSC, and mineral rights over adequate reserves of limestone. After Lafarge India’s inability to consummate the deal along with mining rights, Birla Corp said, “The company has since discussed the matter with its legal advisors and has decided not to accept their contention and is in the process of taking appropriate legal measures, in consultation with lawyers.” Following this, Birla Corp also acquired the five mt capacity Reliance Cement for Rs 4,800 crore, in February. “No major hurdle is expected from Birla Corp for the sell-off,” informed the investment banker.