Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, has acquired Yeoman Technology Group, a leading consultancy focused on optimizing organic and paid Retail Media strategies across platforms like Amazon, Walmart, and Target. Terms of the deal were not disclosed.
This strategic acquisition marks MTP’s tenth brand addition since its inception and significantly enhances its e-commerce and performance marketing capabilities.
The agency group is responding to growing client demand across North America, with its Creative, Commerce, Media, Performance, and Retail Media teams on track to scale to 800 full-time employees across the U.S. and Canada.
Tim Ringel, Founder and Global CEO, Meet The People, said, “This acquisition significantly enhances our Retail Media and Performance Marketing capabilities at a time when brand success on platforms like Amazon, Walmart, and Target has become critical to overall business growth. By integrating Yeoman’s specialists and proprietary technology, we’re doubling down on our commitment to provide clients with the deep digital shelf expertise they need in today’s complex retail media landscape.”
Founded in 2009 by Michael Healey in Portsmouth, New Hampshire, Yeoman Technology Group has become a trusted advisor to multichannel brands, helping grow direct-to-consumer (DTC) e-commerce and marketplace presence without disrupting existing sales channels.
Healey will remain with MTP and contribute to its ongoing Retail Media growth. He will report to Allison Potter and Joseph McConellogue, Co-CEOs, Swell Media.
Michael Healey said, “Joining MTP gives Yeoman the opportunity to scale our expertise across a much broader client base while maintaining the specialized approach that has made us successful. Our team is thrilled to collaborate with MTP’s diverse agencies and leverage our combined capabilities to deliver even stronger results for clients in the rapidly evolving retail media ecosystem.”
Source: Reuters.com