To facilitate a hassle-free merger of Shriram City Union Finance (Shriram City) with Shriram Transport Finance (STFC), the former has started a pilot project to train employees to cross-sell STFC products.
The project, currently being carried out in around 50 branches, will be expanded to all branches and continue till the merger is completed, YS Chakravarti, MD & CEO, Shriram City, told a select group of media persons.
Source: Financial Express