City-based digital marketing startup MintM, which builds an interactive ‘Engagement Bot’, a cloud-based smart digital signage solution, has partnered with Treebo Hotels, a budget hotel chain startup.
The technology will allow Treebo guests to interact with the bot, which will display relevant content, respond and track expressions, and generate useful statistics around customer engagement.
“Deploying screens at our properties will allow us to share interactive content and offers with them (guests). We have always sought to implement innovative technology solutions to improve operational efficiency and service quality,” said Rahul Chaudhary, co-founder, Treebo Hotels.
Treebo plans to install around 500 such bots in their network hotels over the next two years. As part of the pilot programme, Treebo will place these 32-inch digital panels in high-traffic areas, such as lobbies, receptions, and waiting lounges of each property.
“Based on location, the bots can change content automatically based on what it thinks is relevant. Treebo is a tech-savvy company. We also wanted to explore if we can promote nearby business for customers, say, a restaurant, pub, shop etc. It can be a mutually beneficial business,” said Sachin Garg, founder, MintM, which is funded by Mumbai Angels and Times Internet, part of Times Group which publishes The Economic Times.
During their stay in the hotel, guests can interact with the bot and receive information from selected third parties so they can learn about the city they are in, view tourist itineraries and plan trips to destinations nearby.
