Moonpig agrees to buy gifting experiences firm Buyagift

Industry:    2022-05-24

British online greetings card company Moonpig said it had agreed to buy Smartbox Group UK Limited, known as “Buyagift”, a gifting experiences platform that also owns the Red Letter Days brand, for 124 million pounds ($155.6 million).

Shares in Moonpig jumped more than 10% following the acquisition.

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