Online content platform OnMobile has acquired 25% stake in AI-based analytics startup Rob0 via its subsidiary OnMobile Global Solutions Canada Ltd, for an investment of CAD 1 million (Rs 5.4 crore).
“OnMobile will be able to leverage the vast gaming know-how of the rob0 team, having played key roles for some of the most prominent games behemoths like Electronic Arts, Gameloft and Twitch,” the company said in a statement on Sunday.
Bengaluru-headquartered OnMobile offers a portfolio of premium games and kids apps to 50 network carriers in 30 countries.
“Rob0’s AI-powered visual retention technology allows game developers to detect the exact moment in gameplay where users stop playing, saving them hundreds of hours of observation time and minimizing significantly their go-to-market risks,” the company said.
“We are very excited about this strategic investment. The combination of OnMobile and rob0 will provide immediate business value and will be the springboard to our enriched mobile gaming offering,” said François-Charles Sirois, Chairman & CEO, OnMobile Global Limited.
OnMobile offers videos, tones, games and contests to 1.68 billion mobile users with over 100 million active subscribers across 74 countries.
Source: Economic Times