Paris-headquartered digital music company Believe has acquired Venus Music, one of India’s iconic music record labels and part of Venus Worldwide.
With the deal in place, Venus Music will now be rebranded as Ishtar.
The acquisition covers all music rights of Venus Music, which has a strong catalogue of Indian film and non-film music, including Bollywood, regional, pop, classical, ghazals, qawwalis, devotional and instrumental.
A three-decade-old label, Venus Music owns more than 700 plus movies and more than 3,000 basic titles. Its YouTube channel has more than 33 million subscribers.
“This rebranding exercise represents a significant step in the company’s evolution. The reputation and equity built by Venus Music over the years is an asset for Believe and with this rebranding, it will evolve the service offerings through new content creation, independent artist association, promotions across television and media, music distribution and other media in India and overseas market,” said Vivek Raina, managing director, Believe India. “We are also looking at leveraging the catalogue to promote and support talent as well as music.”
With Believe’s international affiliations, Venus Music will also get access to global markets, the company said.