NEW DELHI: Baba Ramdev’s Patanjali Ayurved has entered into an exclusive partnership with Future Group to make its entire range of products available in Big Bazaar outlets across the country. Other food-based chains of the country’s largest retailer such as Easyday, KB’s Aadhaar and Nilgiris too will subsequently sell Patanjali products, making them available in more than 240 cities and towns in the country, Future Group founder and CEO Kishore Biyani told a press conference on Friday. The two companies are also looking at forming a manufacturing partnership in the future. “Manufacturing is another relationship that we are exploring,” Biyani said. “We have our own dairy, rice mill, spice mill and a lot of other edible product categories. This gives us a chance to work together on this relationship,” he said. Ramdev confirmed “initial talks” on production partnership. “We have planned around five units for Patanjali for the future expansion and wherever possible we would discuss about this proposition with Future Group in future,” he said. “This is just the first step. We will explore all the available option in the future.”
Source: Economic TimesPatanjali enters big retail with Future Group tie-up
Industry: FMCG 2015-12-02
