Publicis Groupe India on Tuesday said it has merged its two existing agencies–Arc Worldwide, Solutions and Ecosys OOH–to create ‘Publicis In-Motion’. The new entity will focus on experiential marketing which includes solutions across retail, shopper marketing and outdoor mediums.
Praveen Kumar Vadhera has been hired to head Publicis In-Motion, South Asia. All teams in Arc Worldwide, Solutions and Ecosys will report to him Vadhera. He will work closely with Sejal Shah, head of Publicis Media Exchange and the executive sponsor on Ecosys.
“Publicis In-Motion is an effort to make our Power of One offering even more impactful and substantive for our clients where they can leverage all experiential capabilities at one go. We have highly specialized teams under each capability but the synergized structure will make it simpler and speedier for the clients to leverage it,” said Anupriya Acharya, chief executive, Publicis Groupe, South Asia.
Vadhera comes with over 25 years of experience across brand building, out-of-home, technology, shopper marketing and experiential brand intervention, and has held leadership positions across key networks including WPP and Omnicom. He joins Publicis Groupe from Interspace Solutions, where he was serving as chief executive.
Prior to joining Interspace, he had spent 14 years with WPP Group from 2001 as country head RMG David with a mandate to expand the Ogilvy Group outdoor offering moving onto Bates Chi and Partners’ 141 Wall Street heading retail, shopper, experiential and OOH function. Over the years, he has worked with clients such as P&G, Colgate Palmolive, Vodafone, Reebok, Fiat, Samsung, Unilever, Star Network and Idea Cellular, among others.
“I’m very delighted to join Publicis Groupe at a time when there is so much momentum and an amazing diversity of skills across creative, tech and media. I look forward to working closely with the different teams across the Groupe and leveraging their expertise and creating synergies across domains in strengthening current and creating new offerings in Publicis In-Motion,” said Vadhera.
