French advertising group Publicis (PUBP.PA) said on Wednesday its U.S.-based unit Publicis.Sapient had acquired Vertiba, a consulting company providing services based on Salesforce.com (CRM) cloud computing solutions, for an undisclosed sum. The acquisition is aimed at strengthening the offers of Sapient, which Publicis bought for $3.7 billion in 2014, in an effort to beef up the group’s digital business. The digital activity represented more than half of Publicis’ total revenue in 2015, or 4.98 billion euros ($5.41 billion). Based in Boulder, Colorado, Vertiba was founded in 2010 and employs about 60 people, a spokeswoman for Publicis said.
Source: Reuters.comPublicis’ U.S.-based unit acquires Salesforce consulting partner Vertiba
Industry: Information technology 2016-03-03
