Pyramid Saimira acquires Dimples Cine Advertising
Pyramid Saimira Theatre has announced the strategic acquisition of Mumbai-based Dimples Cine Advertising and Dimples Cine Activations.
Pyramid Saimira group has acquired 51 per cent stake for an undisclosed sum. The firm will continue to remain headquartered in Mumbai.
"Through this acquisition, we aim to be a major media and advertisement vehicle in India," said PS Saminathan, managing director of Pyramid Saimira.
Pyramid Saimira will roll-out a massive business plan for Dimples Cine Advertising and Dimples Cine Activations, through which Dimples will have access to 4,000 digitally targetable screens by 2010.
Recently, Pyramid Saimira acquired Texas-based FunAsiA through subsidiary Pyramid Saimira Entertainment America. It also acquired an existing theatre and radio drive-time hours in Chicago and radio time in Houston.
At 12:36 pm, Pyramid Saimira Theatre shares were down 1.79 per cent at Rs 359 on BSE
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