As part of its rural thrust, Reliance Communication has formed a joint venture with Krishak Bharti Cooperative Ltd (Kribhco) for offering value-added services to mobile users in villages. The joint venture, called Kribhco Reliance Kissan Ltd, will disseminate useful information to Kribhco & RCom customers.
While Krobhco has expertise in the rural market and understanding of the needs of the farmers, RCom has the infrastructure. RCom’s GSM services in eastern part of the country had the highest growth in terms of percentage points during the fourth quarter of 2008-09 and the company is hoping to replicate this in other parts of the country as it rolls out its pan-India GSM service.
The VAS offering with Kribhco will have a wide gambit of products which cater to every need of the rural consumer. The content for the VAS will be jointly worked out by RCom and Kribhco.
Source: The Hindu Businessline