Reliance Industries has tied up with Turkey’s textile manufacturer Kivanç Tekstil, to manufacture and market its sustainable and eco-friendly fabric brand R|Elan’s GreenGold fabric in the country, the Mukesh Ambani-led company said in a statement on Monday.
As per the arrangement between the two companies, Kivanç will be the exclusive distributor of RIL’s Recron GreenGold fibres to spinners, yarn manufacturers and knitters across Turkey. The arrangement will enable RIL and Kivanç to offer eco-friendly textile solutions to brands and retailers, sourcing their requirements from Turkey, to meet the ever-growing demand of environment-friendly apparels, the statement said.
R|Elan GreenGold is made from recycled PET, which substantially reduces emission of greenhouse gases. The manufacturing process doesn’t need much water, and 90% of the used water is recycled. It uses bio-fuels and is one of the few recycled brands that provides end-to-end traceability throughout the supply chain, right from PET bottles to fibres. RIL is one of India’s largest, the owner of brand R|Elan, is on recycler of PET bottles in India, recycling 2.2 billion PET bottles a year, the conglomerate said.
“With RIL’s technological edge in sustainable offerings merging with Kivanç’s manufacturing prowess, we are certain to come up with stunning innovative fabrics to meet the growing demand for high-quality eco-friendly apparels,” said Gunjan Sharma, chief marketing officer (polyester division), RIL.
Kivanç Textil’s CEO Ziya Kivanç said that the tie up with RIL will help the company achieve its goal towards implementation of innovative and sustainable environmental approaches in all stages of production. “Henceforth, most of the polyester blended fabrics will be made out of sustainable fibres at Kivanç,” he said.