Shiseido says to sell lower-priced brands for $1.5 billion

Industry:    2021-02-04

Japanese cosmetics firm Shiseido Co Ltd said on Wednesday that it agreed to sell its lower-priced skincare and shampoo brands to private equity firm CVC Capital Partners for 160 billion yen ($1.52 billion).

The brands include its Tsubaki shampoo and Senka cosmetics line sold at drugstores and convenience stores.

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