Tata Global launches instant coffee brand to compete with Nescafe, Bru

Industry:    2015-12-01

MUMBAI: India’s second largest tea maker Tata Global Beverages has forayed into instant coffee business in the country by launching Tata CoffeeBSE 1.06 % Grand, which will compete with Nestle’s Nescafe and Hindustan Unilever’s Bru. The instant coffee brand was jointly developed by Tata Global Beverages (TGBL) and group firm Tata Coffee, which manufactures the product, TGBL said on Monday. The coffee beans will be primarily sourced from Tata Coffee’s plantations in South Ind ..

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