AHMEDABAD: Ahmedabad-based The Kettlery, a speciality tea startup raised $1 million from Abhinav Bindra’s Shooting Starts Sports LLP & Franchise India Brands. The fund would be used for setting up 100 tea boutique outlets in next five year.
Founded in 2015, the specialty tea startup targets to bring an exclusive range of best gourmet tea varieties, health tisanes, tea brewing and drinking accessories along with designer tea sets. It has more than 75 tea blends and over 50 designer tea accessories and tea sets from across the globe. The Kettlery store main targets are the tea connoisseurs and aspiring consumers looking for developing a healthy tea lifestyle.
“The funding will provide us the right support from infrastructure and support to expand in different markets and become a pioneer in building India’s finest global specialty tea brand,” said Sandeep Kotecha, co-founder, and director, The Kettlery.
“The trend of consuming tea has been a change with more evolved taste buds of Indian society. Tea, these days, is not only a necessity of one’s daily life but has become a lifestyle product. The various varieties, blends, and flavor of tea have made the market grow not only in India but also across the globe,” said Sonya Chowdhry, managing director, Franchise India Brands.
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Source: Economic Times
