Times Internet, the largest Indian Digital Network, today announced a strategic partnership with Investopedia.com, one of the web’s premier destinations for financial information. Through this partnership, Investopedia and Times Internet will collaborate to create and curate a blend of local and international content, knowledge events and seminars to grow the brand amongst the audience in India. These initiatives will reinforce Investopedia’s status as the world’s largest financial educational website in India leveraging Times Internet’s 150 million monthly unique users. As part of the collaboration, Times Internet will drive local commercialization of Investopedia across both desktop and mobile. Investopedia will continue to leverage the Indian edition for key global initiatives. Times Group’s ability to cross-promote the Investopedia brand across its media platforms will be a key growth driver for the brand. The alliance is a part of Times Global Partners, the largest initiative helping global digital businesses grow in India. TGP currently has strategic partnerships with Uber, Coursera, Huffington Post, Business Insider, Goal, Gizmodo, Lifehacker, Techradar, and Advertising Age amongst a growing portfolio of over 15 digital platform / publishing companies. Scott Miller, CRO, Investopedia said, “Investopedia has experienced exceptional growth over the last year and this partnership with Times Internet will help continue that progress on a global scale. By utilizing Times Internet’s impressive readership, Investopedia will be able to get our trusted financial content into more hands around the world.”
Source: Economic TimesTimes Internet partners with Investopedia to deliver trusted financial content to India.
Industry: Financial services 2016-02-26