Hollywood-headquartered Trailer Park Group, a global leader in entertainment marketing and content production, has acquired Mumbai-based
boutique, White Turtle Studios, to log into the Indian market.
The deal will allow Trailer Park to expand its geographic reach and in-market capabilities to serve global media, entertainment, gaming, and technology clients with locally produced creative solutions.
Founded in 2012 by Ankit Bhatia and Avinash Rajan, White Turtle Studios has expertise in cutting edge content ideation and production.
Post the acquisition, both Bhatia and Rajan will continue to co-lead White Turtle Studios’ 140-person Mumbai office and will report to Rick Eiserman, CEO, Trailer Park Group.
“Many of our long standing studio and streaming clients have asked for additional support in APAC and this is a critical step in truly putting Trailer Park Group on the map in India, as well as across the broader Asia-Pacific region,” said Eiserman. “Ankit and Avi have built an incredible team and business by delivering market-leading creative work for both global and local clients, and we are delighted to welcome them to the Trailer Park Group family.”
He said that his team had been to India multiple times in the last four years and conducted diligence on various companies, before zeroing in on White Turtle. “By 2026, almost 25% of our revenues will originate from India,” said Eiserman. “We are positioning ourselves to best serve our clients with premium regional and local expertise—all under the umbrella of Trailer Park Group’s world-class creative talent, production resources, and technology infrastructure.”
Trailer Park Group works with some of the world’s largest media and technology companies, networks, studios, and streaming platforms, including Amazon Studios, Disney, HBO, Netflix, and Xbox, and is responsible for globally recognisable entertainment marketing campaigns, including ‘Stranger Things’, ‘Marvel’s Avengers’, ‘Pokémon’, ‘Spiderman’, Xbox’s Game Pass, and ‘Jurassic World’.
In the local market, White Turtle Studios has been working with Amazon Prime Video since the service launched in 2016.
“Trailer Park Group is an ideal partner in terms of their commitment to creativity, their people-first approach, and their vision for growth. We are honoured to join forces to create a global creative powerhouse and offer local flavour and customised, consumer insights to better serve Indian marketing efforts for worldwide clients across media, entertainment, gaming, and technology,” said Bhatia.
Rajan added, “Our 10-year journey at White Turtle Studios has been exhilarating, but we are ready to accelerate our growth with Trailer Park Group and push the boundaries of what’s possible in India and APAC. Above everything though, we are ecstatic Trailer Park Group shares our belief in providing opportunities for young people here in India and fuelling the next generation of the entertainment industry.”
Acquisition of White Turtle Studios will position Trailer Park Group at the centre of India and APAC’s explosive growth in the media and entertainment (M&E), which is currently estimated at $28 billion and considered one of the fastest growing markets in the world.
As per the information and broadcasting ministry, the M&E industry is projected to reach $100 billion by 2030. India is also expected to capture $40 billion of the global market share in the animation, visual effects, gaming, and comic (AVGC) sector by 2025.
In August 2021, Trailer Park Group had received a growth investment from Erie Street and Origami Capital to further its competitive advantage across the entertainment market landscape.
