UST, a leading digital transformation solutions company, today announced that it has acquired Strativity Group, a boutique strategy consultancy specialising in customer-centric transformations. Strativity is renowned for delivering customer experience strategy, design, innovation, change management, and operating models through adopting an insight-led approach that creates competitive advantage and tangible value creation.
UST and Strativity share a common vision of empowering client growth by creating and activating meaningful experiences for customers, employees, and partners. By bringing together Stativity’s customer-centric advisory credentials and UST’s domain, process, and technical expertise at a global scale, UST believes it will be well positioned to help clients navigate the complexities of the ever-evolving business landscape to meet customer expectations and drive tangible business outcomes.
About Strativity
Strativity Group is a global strategy, experience design and cultural transformation firm that cultivates purposeful relationships between brands and customers by unlocking an organization’s true potential. The people at Strativity are united by passion and guided by a proprietary human-centered methodology to unlock the exceptional organizational performance that builds customer loyalty and advocacy. Strativity leverages its team of expert analysts, insightful strategists, and action-oriented change agents, to create new value through purposeful relationships and experiences that achieve strategic and customer experience goals.
About UST
For more than 24 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people, and led by our purpose, we partner with our clients from design to operation. Through our nimble approach, we identify their core challenges, and craft disruptive solutions that bring their vision to life. With deep domain expertise and a future-proof philosophy, we embed innovation and agility into our clients’ organizations–delivering measurable value and lasting change across industries, and around the world. Together, with over 30,000 employees in 30+ countries, we build for boundless impact–touching billions of lives in the process.