VIDYA, a global manufacturer of herbal extracts and coffee solutions, has announced a strategic move to strengthen its position in the global coffee industry through expansion in the EU.
The company has acquired Nordexim MV International, a coffee manufacturing (OEM) and packaging facility in Romania, reinforcing its ability to deliver Indian coffee to global markets through integrated private label solutions. Shyamprasad Kodimule, Founder and President, Vidya Herbs, said, “This strategic step strengthens our global presence and enables us to expand India-produced coffee across key international markets.”
The acquisition strengthens VIDYA’s coffee business by establishing a European presence and expanding access to key international customers. It also enhances proximity to customers, optimises supply chain efficiency, and accelerates global expansion of Indian coffee in market-ready formats.
Backed by its ‘Berry to Cup’ approach and integrated manufacturing and packaging capabilities, VIDYA delivers customised, high-quality coffee solutions aligned with evolving global consumer preferences.
This development advances VIDYA’s global coffee strategy and positions it as a trusted partner in the international coffee value chain.
Coffee as a flagship growth engine
While Vidya Herbs built its global credibility through botanical science, coffee has emerged as one of the company’s most important growth drivers. Entering the coffee sector in 2014, VIDYA positioned itself not as a trader but as an integrated processor, beginning with green bean exports from Chikmagalur and steadily evolving into a structured and scalable coffee business.
Today, Vidya Coffee ranks among India’s leading coffee producers and exporters, a position earned through manufacturing depth rather than market opportunism. The company states that it processes approximately 20,000 tonnes annually in India, complemented by an additional 5,000 tonnes at its Uganda facility. Further strengthening its capabilities, the Belur manufacturing unit in Karnataka has added 40,000 tonnes of processing capacity while generating more than 500 direct jobs.
This scale reflects a deliberate strategy to control the entire coffee value chain, from sourcing and curing to roasting, instant coffee production, and global exports.
Unlike fragmented export models, VIDYA has built deep vertical integration, supported by advanced processing technologies, quality profiling systems, and customisation capabilities. This enables the company to serve global F&B and FMCG brands that demand consistency, sensory precision, and regulatory compliance across markets.
Beyond scale, the focus is on value-added solutions. Research-driven coffee profiling, process optimisation, and stability validation have strengthened VIDYA’s position in premium and customized beverage solutions. By combining agronomic expertise with industrial processing, the company operates at the intersection of agricultural heritage and technological precision.
This approach aligns with evolving global consumption trends, where demand is rising for functional beverages, ready-to-drink formats, and clean-label instant coffee. In this landscape, manufacturers capable of delivering scalable, application-ready coffee solutions are becoming strategic partners to global brands.
VIDYA’s coffee vertical reflects a clear transition from commodity exports to value-added, globally compliant solutions. With its expanding international footprint, including its European manufacturing presence, the company is strengthening its ability to serve global markets with greater agility, scale, and proximity to customers, reinforcing its role as a long term partner in the international coffee ecosystem.
Source: Economic Times