Whatfix, digital adoption platform (DAP), today announced the acquisition of Leap (previously Jiny), a mobile-first onboarding and assistance platform that caters to digital adoption platforms for mobile applications.
The deal marks Whatfix’s first mobile DAP product-focused acquisition, as well as its largest M&A deal so far.
The acquisition will augment the company’s platform by extending Whatfix’s mobile capabilities. Leap’s toolset will integrate with Whatfix’s existing applications by adding guidance to mobile apps to improve activations and adoption, reduce time-to-ship for onboarding experiences, and increase the customization of user experiences overall.
“The shift to mobile is one of the most important business dynamics of recent years, especially amid the expansion of remote work,” said Khadim Batti, chief executive officer and co-founder of Whatfix. “We’re eager to bring on the Leap team to augment our mobile capabilities and to sharpen our focus on this absolutely essential segment.”
Whatfix has marked 76% YoY revenue growth in the fiscal year 2022 and an 85% increase in new business revenue. The company has reported a 250% increase in revenue from existing business.
“Whatfix is the industry-leading DAP and we are thrilled to join forces with the platform to help extend its DAP leadership to mobile,” said Kushargra Sinha, chief executive officer & co-founder of Leap.
The digital adoption platform also launched Whatfix Studio and is also introducing a revamp to its Desktop offering.
Additionally, the company is launching the Whatfix Hub – a centralized platform for user support and engagement. With Whatfix Hub, enterprises can offer their users guidance on all web and desktop applications on which it is enabled, right from the user’s desktop. Customers can also use Hub for enhancing their employees’ onboarding experience and driving continuous engagement through targeted communication right on the employee’s desktop.
Source: Economic Times