Future Group is continuously trying to redefine the consumer space in India. Recently, Future Consumer Limited also came up with a new vision “FMCG 2.0” based on key pillars like Data Science, Multiple Categories, Integrated Value Chain and Digital Distribution Network.
In a move to enhance its product portfolio, Future Consumer Limited is set to acquire the “Identified Undertaking” of Mumbai based Athena Life Sciences Private Limited.
Future Consumer Limited (“FCL”) is an integrated food and FMCG company that markets brands such as Tasty Treat, Golden Harvest, Sunkist, Sangi‘s Kitchen, Desi Atta Company, Kara, Swiss Tempelle, CareMate, Clean Mate, Think Skin, Fresh & Pure, among others. These are backed by a nation-wide network of sourcing centres for agricultural produce and state-of-the-art manufacturing facilities at India Food Park, Tumkur and other locations across India and Sri Lanka. The Company ‘s products include processed and frozen food, dairy and bakery items, juices, snacks, biscuits and basic food items such as rice, wheat, spices, pulses, oats and sugar etc.
Incorporated in 2014, Athena Life Science Private Limited (“ALSPL”) is inter alia engaged in the business of marketing, selling and distribution of fast-moving consumer goods and services in the cosmeceutical and healthcare space., Some of its brands include ’Iraya’, ’D ‘Free ‘, ‘Hair for Sure ‘, ‘Safe and Sure ‘, ‘Just for Moms ‘, ‘Fab Fit’ etc.
With the appointed date as 1st April 2019, FCL will acquire “Identified Business” undertaking of ALSPL. The “Identified Business” undertaking includes marketing, selling and distribution business of the brands like ‘Iraya’, ‘D’Free’, “Hair for Sure’, and ‘Safe & Sure Q”
Detailed description of the Identified Undertaking:
D’Free: D’Free is a unique, leave on lotion that is superior and different from the current approaches of treating Dandruff, viz – shampoos.
Hair for Sure: Hair for Sure 15 clinically proven Hair Tonic that helps to treating consumers in early stages of Androgenic Alopecia.
Safe & Sure: Safe and Sure is a brand under development to enter the fast-growing female hygiene segment including products like Sanitary Napkins, etc.
lraya: Iraya operates in the fast-growing space of Premium Ayurvedic products. With a portfolio of over 240 products in both retail and professional salon segments, Iraya’s unique approach to formulations and focus on quality, makes it a leading name in Premium Ayurvedic Cosmetics.
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