Jubilant FoodWorksNSE -2.76 % (JFL), which runs Domino’s Pizza and Dunkin Donuts restaurant chains in India, on Tuesday announced beverage and snack maker PepsiCo as its new beverage partner, ending its 20-year association with Coca-Cola.
“As part of the partnership, the PepsiCo portfolio of carbonated beverages of Pepsi, Mountain Dew, 7Up, and Mirinda along with Lipton Ice Tea will be sold across all Domino’s restaurants in India,” JFL said in a statement.
ET had reported in its August 20 edition that JFL was in talks with PepsiCo for an exclusive beverage partnership deal.
PepsiCo president Ahmed ElSheikh said in a statement: “This partnership strengthens our position in the food service segment in India.”
With a store count of over thousand stores, Domino’s is the single largest quick service restaurant chain in the country operated by the listed JFL, and beverage deals are seen as significant opportunities for sampling and consumer connect.
