With an aspiration to grow in consumer wellness space, Ahmedabad based listed company Zydus Wellness Limited announced acquisition of an entity which is more than double in terms of revenue but almost equal to the price of its own. The move is going to do or die situation for the company.

Zydus Wellness Limited (Zydus) is the listed entity of Zydus group and is one of the leading companies in the fast-growing Indian consumer health market. The company has grown over the years on the back of pioneering brands like Sugar-Free, EverYuth and Nutralite and innovations offering new benefits to consumers. Sugar-Free, the flagship brand of Zydus Wellness, launched in 1988, is currently having with over 93% market share.

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The Kraft Heinz Company (Kraft) is the fifth-largest food and beverage company in the world. Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. In India, the group operated under Heinz India Private Limited (Heinz) with brands like Complan, Glucon D, Nycil, Sampriti Ghee and Ketchup.

In 1994, Heinz acquired this product portfolio from Glaxo India Ltd. for about $70 million. The division that time had annual sales of about $50 million, with products like Complan adult nutrition drinks, Glucon beverage mixes, Farex baby foods, Glacto infant formula and Nycil talcum powders.

The Transaction

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